Swan Forums Inc. was founded with the expressed mission of providing the citizens of Lakeland multiple platforms for which controversial topics and campaigns can be discussed and debated in a civil and accessible manner, all while allowing for such activities to promote local charitable organizations. By providing these platforms for important conversations, and by using such stages to promote local charities, Swan Forums Inc. hopes to elevate community discourse while helping to improve society through the advocacy and advancement of charitable organizations in the City of Lakeland.